Privacy Policy

Effective June 15, 2018 (Updated October 15, 2018)

We take data privacy seriously. This privacy policy explains who we are, terms and conditions of this website, how we collect, share and use personal information, and how you can exercise your privacy rights.

We recommend that you read this privacy policy in full to ensure you understand the use(s) of this website and are fully informed on how your personally identifiable information (PII) is collected, used, protected or otherwise handled.

PII, as described in U.S. privacy law and information security, is information that can be used on its own or with other information to identify, contact or locate a single person, or to identify an individual in context. 

By providing us with your PII or by using our website, you do so in agreement to these terms.

Who We Are

Nickie Lane LLC is a marketing services company organized in the state of Illinois in the United States ("we," "us," "our," "Nickie," and "Nickie Lane").

The Type of Information We Collect

When you visit our website, consume our content, register with forms or engage in chat on our site, you may be asked to enter your name, email address, and details about your company, such as annual revenue or budget information.

How We Collect Information

We collect contact information from you when you subscribe to our email list, fill out a form, use chat, or otherwise enter information on our site. We may also gather information that you provide on our social media pages, such as Facebook and LinkedIn, when you connect with us on those platforms and through our other trusted third party partners.

How We Use Your Information

We may use the information we collect from you, from cookies and other tracking technology to understand your usage of our website and services in the following ways. We may also share your information with trusted third parties as disclosed in this privacy policy.

  • To follow up after correspondence (email or phone inquiries).

  • To customize and optimize our website.

  • To send you information for marketing purposes, including periodic emails about news, our services, and other updates.

  • To provide you with information and access our resources or services that you have requested from us.

  • To compile aggregated statistics about site usage and to better understand the preferences of our website visitors.

  • To carry out research and development to improve our products or services.

  • To promote our services, we may, from time to time, provide offers on our website or through social media or other third party partners.

  • To carry out other legitimate business purposes, as well as for lawful purposes.

  • To provide online services and awareness of services using third-parties, such as advertising or analytics companies.

How We Protect Your Information

  • Our website is SSL enabled automatically so you can access a constant, secure connection on every page.

  • We only use your information in ways identified in this privacy statement.

  • We do not resell your information. Ever.

Should a data breach occur, we will notify you via email within seven business days.

Third-Party Disclosure

We may share your information with trusted third parties who assist us in operating our website, allow us to deliver you a product or service, or for advertising or targeting purposes. These trusted third parties agree to keep this information confidential. Your personal information will never be shared with unrelated third parties. Our trusted third-parties are data processors in the following categories:

  • Social Media Sites (Twitter, LinkedIn, Facebook)

  • Search Engines (Google)

  • Email Service Provider ActiveCampaign

  • Analytics Service Providers, such as Survey Monkey

Public Information and Other Info About Third-Party Websites

  • Blog. We have a public blog. Any information you include in a comment on our blog may be read, collected, and used by anyone.

  • Social media platforms and widgets. Our website includes links to our social media site, such as the Facebook and LinkedIn. These platforms may collect information about you and about your visits to our website, and they may set a cookie to make sure the feature functions properly.

  • Links to third-party websites. Our website may include links to other websites whose privacy practices may be different from ours. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

How We Use Cookies

By default, we obtain information about your visits to our site using cookies.

Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, cookies are used to help understand your preferences based on previous or current site activity, which enables us to provide you with improved communication and services.

We may use cookies to help us compile data about site traffic, site interaction and page views so that we can offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf for us to better understand our those who have provided us with their PII.

You have the ability to accept or decline cookies using your web browser settings. If you choose to disable cookies, some areas of the Site may not work properly or at all. We've disclosed in this privacy statement how to turn off your cookies.

NOTE: We use Squarespace to manage our website and its content. To the best of our knowledge, Squarespace sites do not automatically link collected website usage data to personally identifiable information. Squarespace also does not currently support recognition of Do Not Track protocol. But as far as Do Not Track signals go, our understanding is that Squarespace sites use information, which does not identify individual users, to analyze trends, administer websites, track users' movements around websites, and gather demographic information about our user base as a whole. Users of this site should anticipate that data regarding their visit to this site is collected and used in the aggregate as mentioned in this privacy policy.

How to Turn Off Your Cookies

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s help menu to learn the correct way to modify your cookies.

If you turn cookies off, some of the features that make your website experience more efficient may not function properly.

Updating Your PII, Preferences & Consent

  • To correct, update, or request deletion of your personal information. You may contact us directly at any time about correcting, updating, or deleting your personal information, or altering your data or marketing preferences by contacting us.

  • To consent to receive marketing emails from us when you sign up through our website. We send an confirmation email asking to confirm to hear from us. If you are a resident of the EU, at any time you can object to processing of your personal information, ask us to restrict processing of your personal information or request to edit your personal information. Again, you can exercise these rights by contacting us.

  • To withdraw of your consent. If we have collected and processed your personal information with your consent, and you change your mind, then you can withdraw your consent at any time. You can do this by opting at at the bottom of any marketing email or by contacting us.

We respond to all requests we receive from individuals wishing to exercise these rights. And, we may ask you to verify your identity in order to help us respond efficiently to your request.

Changes to this Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes to our business, out website and services. We will notify you of any changes to this privacy policy by posting those changes on this page. The revised Privacy Policy will be effective as the published effective date. You acknowledge and agree that it is your responsibility to review this site and this policy periodically and to be aware of any modifications. 

Other Terms


The content, organization, graphics, design, compilation, digital conversion and other matters related to this website are protected under applicable copyrights, trademarks and other proprietary (including but not limited to intellectual property) rights. The copying, redistribution, use or publication by you of any such matters or any part of this website, except as allowed by the Permitted Use of Information below, is prohibited.

Permitted Use of Website and Blog Information

You are granted use for the information provided on this website for internal, personal, non-commercial purposes and to print out discrete information for internal, personal, non-commercial purposes, provided that you maintain all copyright and other policies contained therein. No print out or electronic version of any part of the website or its contents may be used by you in any litigation or arbitration matter whatsoever under any circumstances.

You Must Be Age 18+

To access or use this website, you must be 18 years old or older and have the requisite power and authority to enter into this Privacy Policy.

Linking to Our Website

You may provide links to our website content provided that:

  • You do not remove or obscure the meaning of the information and credit our site;

  • Your website does not engage in illegal activities; and

  • You discontinue providing links to the website immediately upon our request, if requested to do so.

Errors, Corrections and Changes

We do not represent or warrant that the website will be error-free. We may make changes to the features, functionality or edit or delete content of the website at any time.

Contacting Us

If there are any questions regarding this Privacy Policy, you may contact us at 614-357-5321.