Our Story

Our Founder Nickie lived on a street named Nickie Lane throughout most of her childhood.

And it’s just a happy coincidence that they share the same name. 

Like most small neighborhood streets, there are no road marks, dedicated sidewalks or distinct lanes that designate the use of the road, though it is shared safely and equally by bikers, runners, drivers, active children, and all other users.

Nickie Lane Sign.jpg

As you walk down the street, you'll observe people exchanging smiles, waves, or a friendly nod to acknowledge one another as they pass. It provides a certain assurance and confidence to navigate the road in the absence of other common street control. And a feeling of community.

We believe the act of observing, listening for, and acknowledging all signals from your customers is one of the single most important things you can ever do in marketing.

And like that observed by people using the road named Nickie Lane, it needs to happen as a two-way exchange, at every intersection and point of interaction to navigate your path to success and build your community of customers. 

Sometimes these signals aren’t as obvious as signs on a road providing you a clear direction. That’s why we work with business leaders to provide the tools, techniques, ideas and strategy to make this exchange possible. 

We know that customer feedback and insights are valuable as part of this process and can help you make good decisions, as well as provide the right information, solutions, and support that your customers need when they need it—in each moment.

This is what determines if you win or if customers simply pass you by. 

That means creating marketing that is responsive and relevant, and products, services and experiences that your customers want.

It's a focus that keeps you close to your customers so you don't have to spend a lot of money to find new ones—because if you do it right, they'll do that for you.

Marketing is the art of relating to people and the science that supports you understand them.

We bring marketing solutions that provide continuous measurement and learning to businesses like yours so you can stay relevant and responsive to your customers' needs.

This is how you build confidence and strong relationships with your customers, and this leads to sales.

It doesn't matter if you are a B2C or B2B business, you must know your customers to reach your goals. Let us show you how. Connect with us today.