Let Nickie Lane Gather the Information You Need to Inform Your Marketing and to Find, Get and Keep Your Customers

Customer insights are the first step in any good strategy and critical to the successful execution of your marketing. Understand where and how to deliver relevant experiences, messages and offers, and to whom. Nickie Lane will work with you to create a methodology to uncover the needs, information and insights you need about your customers and other stakeholders in your organization to inform important decisions in your organization.

If all you need is a little help from an impartial third party to collect the right information or need assistance with a study of your own, here are a few ways we can help.

  • Campaign Results Review and Reporting (make sense of data you already collect)

  • CRM Reporting Review & Customer Analytics

  • Customer Segmentation (Behavioral) and Personas/Customer Composites

  • Ethnographic/Observational Studies

  • Key Performance Indicators (KPIs)

  • Market and Competitive Research

  • One-to-One Interviews with Customers and Other Stakeholders

  • Online Customer Survey Design (Net Promoter Score, Satisfaction Surveys and Customer Usage, Feedback and More)

  • Search Term/Keyword Research

  • Stakeholder Surveys (Employees, Leadership, Business Partners)

  • Web Analytics (Google and Social Media Analytics)

  • And Much More!